Tips for Running a Successful Social Media Campaign
In this digital generation, social media marketing is considered one of the most effective methods of attracting new customers and retaining old ones. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.
If you have a business that you would like to promote through social media marketing, here are tips to help you out:
Start with a plan.
Yes, you’ll need a plan, and a good one will begin with a goal. This is the best approach to start a project of any kind. Do you want to increase your leads? A specific amount of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). As soon as you have made and shared your content, you can now engage your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Make use of the right keywords.
When used correctly, keywords can contribute significantly to the success of your social media marketing campaign. Good thing you can use tools that help you determine which keywords these are. This is be immensely helpful to your overall SEO campaign, whose main goal is to put you in front of people who are likely to be your customers.
Create a good profile.
Like many other marketers, you may have taken your social media profiles for granted by not completing them. In all the platforms you’re using, each of your accounts should have an original photo and/or cover photo, a well-chosen username, a helpful bio and contact info. This should be effective for search engines, as well as for your own specific audience. Obviously, if your profile isn’t suited to your target demographic, it’s useless.
Make quality and optimized content.
Original or curated, content is and will always be king in social media optimization, as it is in SEO. Original content is something you have created yourself, while curated content is content shared by everyone else online. In any case, take advantage of every single platform that is available to you, but make sure your content always looks fresh (for example, use words to express your point in one platform, and images in another).
Without a doubt, social media is one of the best venues in which to promote your business, but the process takes time – tons of it! If you have to run a business and worry about your Facebook or Twitter accounts, that can be a big problem.
This is why you’ll probably want to hire a social media optimization company to do the job for you. This will allow you to focus on your business, which is where you are most needed anyway.