Before you jump to the bandwagon that postcard printing is the best marketing tool you can have, it’s vital that you know what personalized postcard printing is about. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Each aspect has its important role to function to guarantee that you are getting the highest quality ever.
In relation to the postcard sizes, it doesn’t actually mean that there is a one size fits all. It is due to the reason that different sizes need a different equipment for printing. Even a slight change in postcard’s size may have an effect on its price whether you believe it or not. To avoid being surprised by the cost of printing postcard, it is smart to get quotations before you print it out. You’ll get an idea to how much postcards would cost you with this.
There are basically a couple of aspects for paper stock that you must be mindful about and these can be matte or glossy. If you want your personalized postcard be printed in full color, then you have to go between CS2 and C1S stock.
In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between these options, what was mostly used is the C1S due to the reason that the ink in postcard printing isn’t drying up on the glossy part of paper stock so by that, they lead in printing on matte side of the stock.
As for the design file formats, it is integral to make inquiries to the printing company for the file format they accept. Yes it is true that today, there are many different companies that are taking projects made from different file formats but still, you need to know that some are locked to limited file formats and software for making designs. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
Finishing is equally important as the first two steps for doing postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
On the other hand, with Aqueous coating, it provides minimal shine or gloss and entails quick printing process for postcard. Aqueous coating isn’t hindering continuous printing process primarily because of the reason that it dries fast.