Applying for a job requires you to make a good impression and besides the resume, you need a cover letter. No matter how much you love writing, you can easily find yourself resenting the fact that you have to write a cover letter for every job you apply for. There are people who do not have a lot of things to fill out in their resumes and that is why they need the cover letter because if it is written well there is a high chance that you will end up getting the job. You will be able to express your personality and style through the letter and tell the company why you think you are the right fit for the job. When you take the time to write it well, you will have an advantage over the other applicants because many people do not know how to write these letters. Whatever you do, it is important to stay away from boilerplate cover letters. You might be tempted to just alter some details in the cover letter you wrote some years ago when you have to apply to a different company but it has its risk and no matter how busy you are, taking time to jot down a customized cover letter is a great idea. Nobody wants to get messages or emails which have just been forwarded to other people and it is not different from cover letters.
When addressing your letter, find a direct contact. When you use the general addresses in sending your letters, you will not have prompted any specific person to read the letter and this might be the reason you lose the job. You can send it to the hiring manager, the HR person or the internal recruiter. This ensures that you tailor the letter to be in line with what these professionals are impressed with. When you are filling in the addresses, make sure you have used the name of the professional you are sending the letter to and you might go a step further in finding out the other details you should include in your letter for a personal feel.
Once you are done with the salutation you need to move on to the body and this should include the captivating aspects of the firm you are applying to. If your cover letter is different from the rest then there is a good chance the recruiting professional will be interested enough to read it to the very end. There will be a lot of people applying for the position and this means you need to point out what you will be bringing to the table.