A Few Good Visual Merchandising Pointers for Retailers
No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. Statistics reveal that 90% of the brain is visual, and it then follows that retail has its goals set on great merchandising. Motivate customers to enjoy their shopping experience and and read more how to increase sales with these pointers which we share below.
Powerful store displays are where it all starts. An inspiring and well-made outfit on the mannequin attracts the shoppers’ attention who look at it. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Think about the layout of the floor. Is your store using the space to draw different clients to pick many pieces?
One of the most underused fixtures in the store is Gondola shelves. Even though gondola shelves are heavy, they might be customized with gondola shelving parts so as to use the space wisely. You can add more opportunities and outfits by including gondola shelves next to a potent merchandising wall display. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Utilize the gondola shelves to display the shorts which will match the blouse properly. On the other hand, you can display more casual pants which can match with the blouse.
When it concerns visual merchandising, the magic number is three. In addition to the aesthetic advantage, displaying in threes offers the merchandisers with the chance to work with asymmetry. Asymmetry has a subconscious effect on our attention span. You could note that you have a tendency of going to the displays that have two tall mannequins and two shorter ones on either side as you go for shopping. There is a reason behind this. Asymmetry draws our attention to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light does a lot more than highlighting the details of a piece of clothing or accessory. A particular lighting will affect our perception and mood. Retailers can utilize retail lighting to motivate sales by creating an atmosphere. As an example, some fixtures appear much better in a specific light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will encourage shoppers to walk a bit slower and soak in the experience.
Try to include the price points in the product display instead of hiding it. They are an excellent idea and typically, the customer is seeking for price points. Display deals near the front door draw shoppers to the shop. Utilize merchandising tactics to showcase the prices. You can even place the price point of a high-ticket item at the front and center.
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